Many of the world’s best athletes are women. And many of the world’s sporting records are held by women. But due to human bias, our search engines have learnt to prioritise sportsmen in our search results, even when the facts put sportswomen first.We want to change that.
By using each search engine’s inbuilt feedback function to send feedback whenever we find something wrong, we can get the inconsistencies in our search results logged and fixed. So we’re collecting the incorrect search results, and have built a tool so you can help us correct them with just a couple of clicks. The internet has learnt our bias. We created it. We have the power to fix it.
Team Heroine launched the campaign on Saturday, 21 January, during the Football Ferns and United States Football Team friendly match at Eden Park, Auckland New Zealand.
Women in Sport Aotearoa sits alongside many partners such as the UN Football for the Goals, New Zealand Football, Women Sport Australia, Fearless Women, The Female Athlete Project (and more) helping to spread the message that we can all fix the internet.
Watch the film below and find out more about the project at www.correcttheinternet.com
Media
- Global campaign to correct gender biases in internet searches for women in sport to launch at Football Ferns game – Lucy Thomson via Newshub (television news)
- Jay-Jay & Flynny Correct the Internet – via MoreFM (radio) / Listen via Instagram – Linkedin – Facebook
- Correct the Internet to set straight the sports records that disadvantage women – via Stuff (online news)
- Former Football Fern launches global campaign to fight internet gender bias in sport – Bonnie Jansen via NZ Herald (online news)
- Global ‘Correct the Internet’ campaign launches to make sportwomen more visible – via Campaign Brief
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DDB Group Aotearoa sets out to ‘Correct the internet’ – via ET Brand Equity
