CEO & Secretary General

Rachel Froggatt
Chief Executive Officer, Women in Sport Aotearoa
Secretary General, International Working Group (IWG) on Women and Sport Secretariat & Conference 2018-2022

Appointed CEO in September 2018, Rachel has brought considerable global experience to the task of developing Women in Sport Aotearoa into the leading research and advocacy body for gender equity in sport nationally, and supporting opportunities for women and girls to be visible, valued and influential across all facets of New Zealand sport. A senior commercial communications strategist, over the past 18 years Rachel has worked around the world, collaborating with numerous international sporting bodies, including IOC, IPC, FIFA, FIA and World Rugby, as well as working extensively with many high-profile global brands and rights holders across Formula 1 (i.e. Mercedes, Ferrari and Renault F1 teams), football (i.e. FC Bayern, FC Barcelona), plus cricket, rugby and Paralympic sport. Rachel also has extensive experience in grassroots communications and in the charity/CSR sector, with the Australian Red Cross and various cancer charities.

In 2012, Rachel undertook an activation programme during the London 2012 Paralympic Games on behalf of her client at the time, Allianz, the world’s largest insurer. She often talks about being truly inspired by the experience, and it triggered her passion for and career redirection into sport for social development.

Most recently, Rachel was commercial and marketing director for Paralympics New Zealand (2014 – 2018), with a brief to raise the profile and income for kiwi Paralympians around the Rio 2016 Paralympic Games and the PyeongChang 2018 Paralympic Winter Games. She led the development of the award winning “Spirit of Gold Initiative” and the team that developed long-term partnerships with Toyota, ACC, Cadbury, Harvey Norman, Visa, Sanford and Tower Insurance. Her core focus was on reshaping public understanding of disability, encouraging them to focus on the person, before the impairment. Her team won the 2017 New Zealand Sport & Recreation Award for Commercial Partnerships and 2016 New Zealand Not-for-Profit Marketing Award in recognition of this programme. 

In her current role, Rachel is responsible for delivering all aspects of the Women in Sport Aotearoa Strategic Plan and for generating income to support.

On a global level Rachel is also Secretary General of the International Working Group (IWG) on Women and Sport Secretariat and Conference 2018-2022, which is being hosted by New Zealand 2018 – 2022. In this role, she travels globally and speaks regularly at sport and development forums, such as the “New Leaders Forum” in Helsinki in November 2019, staged by the International Olympic Committee, European Olympic Committee and Finnish Olympic Committee.

Her key responsibilities include:

  • Coordination and implementation of the IWG Strategic Plan 2018-2022 
  • Responsibility for management of all IWG external and internal affairs, globally
  • Relationship management with global governmental/non-governmental agencies and organisations (Ie. UN Women)
  • Promoting and monitoring the IWG Brighton plus Helsinki Declaration and adding value to the work of the global Signatories
  • Continuing to position IWG as a connected, innovative and relevant catalyst for global change through advocacy
  • Delivery of the 8th IWG World Conference, Auckland 2022 and support for IWG work in the Oceania region

Rachel can be contacted on:


M: +64 (0) 27 546 5836

Read about her appointment.

IWG 2018-2022

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